Thursday, May 19, 2011

Apple gets cozy with EMI, Universal, and Sony over cloud music licensing

Ah, so it's all coming together now. Following a report on Warner Music inking a cloud streaming deal with Apple, CNET is back with fresh information that sees three more major record companies jumping on board. Citing "multiple music industry sources," we're told that EMI is the latest addition to Apple's cloud music portfolio, while Universal and Sony are close to sealing the deal to permit this rumorediCloud service. If true, such endorsement will no doubt add pressure on Google and Amazon over their cheeky, license-free cloud streaming offerings -- not a bad way to fend off competition, though it's not clear how much money's involved. Guess we'll know more at WWDC next month.
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