When General Motors used CES to launch a mirror with a blue button that would work in any car it was called, quite simply, "retail product." Perhaps realizing that such a sweepingly vague name for the company's assault on every car every manufactured might lead to a bit of confusion, GM has now decided to call the mirror OnStar FMV. FMV, which stands for "For My Vehicle" and not "Full Motion Video," will act like a hands-free device and allows you to get other blue button functionality, including turn-by-turn directions and emergency assistance. Since CES the mirror has been augmented with an external microphone, but the price stays the same: $299 when it launches this summer -- plus $100 for installation and $18.95 per month or $199 yearly to make use of OnStar services. Blue buttons don't come cheap, son.