Wednesday, February 9, 2011

Nikon crams 36x zoom in P500, full manual controls in P300, refreshes Coolpix range with tons of color

Is it spring already? Nikon has just assaulted us with no less than nine new Coolpix models, freshening up its consumer offering with a litany of hot new shades, touchscreens and hardware updates. We'll let you dig into the press releases after the break for the full details, but the two new Performance range cameras, the P500 and P300, are worth discussing in more detail. The P500 improves on Nikon's P100by a few orders of magnification, touting a voyeur-friendly 36x optical zoom, while also offering a 12.1 megapixel CMOS sensor, 1080 / 30p video plus stereo sound recording, max ISO of 3200, and an 1100mAh battery. The back is also adorned with a tiltable display, sized at 3 inches diagonally and fitting 920k dots. Yours on March 3rd for $400, €464 or £400, depending on your local currency.

The P300 is cheaper at $330 / €348 / £300, however it might well be the more appealing option for image quality obsessives as it boasts a lens with an aggressive F1.8 aperture and 4.2x optical zoom. It shares the same backside-illuminated sensor as you'll find in the P500, but benevolently permits its user full manual control to let him or her capture that perfect shot. Rapid-fire shooting at 8fps for up to seven frames is available, but we're loving the fact it can also do 1080 / 30p with continuous autofocus and the ability to both capture images and use its optical zoom while recording. If Nikon is to be believed, the P300 is basically the P7000 that came out last year, but shrunken down to the size of a compact. It really is a very diminutive and attractive -- it has that intentionally understated matte black finish that huskily whispers the word "prosumer" in your ear -- compact camera. It lands on March 17th.

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